Image SEO: How to Write Alt Text and Optimise Images
Write alt text that describes each image in context, use descriptive filenames, compress to WebP or AVIF and use img tags so Google indexes images.
332 practical guides to website speed, SEO, email deliverability, DNS, security and automation, with fixes you can copy and paste.
Write alt text that describes each image in context, use descriptive filenames, compress to WebP or AVIF and use img tags so Google indexes images.
llms.txt is a proposed Markdown file that summarises your site for AI tools. Google Search ignores it, so most businesses do not need one. See when it helps.
Set up email for a new domain with Google Workspace or Microsoft 365: the MX, SPF, DKIM and DMARC records to add, in order, with copy-paste examples.
When a domain expires, your website and email stop working, then grace and redemption periods follow before it is released. See the .com and .uk timelines.
Should you lazy load images? Yes for images below the fold, never for your hero or LCP image. Learn how loading=lazy works and how to stop it slowing your LCP.
Mixed content is when an HTTPS page loads images, scripts or fonts over HTTP. Learn how to find mixed content errors and fix them for good, in WordPress too.
Google traffic dropped? Find out if it is a technical fault, core update, seasonality, manual action or tracking error, and the recovery steps that fit.
A website accessibility checklist for UK businesses: what the Equality Act, public sector rules and the EAA expect, plus 25 checks against WCAG 2.2 AA.
Warm up a new email domain or IP by authenticating first, starting with engaged contacts and raising volume gradually. A practical schedule and checklist.
To transfer a .uk domain, ask your current registrar to change its IPS tag to your new registrar's tag. No auth code needed. Steps, timings and pitfalls.
How to reduce page size: resize and convert images, cut unused JavaScript and CSS, compress text, trim fonts and drop needless scripts so pages load faster.
How to get a free SSL certificate in minutes with Let's Encrypt, cPanel AutoSSL or Cloudflare, and how to make sure it renews automatically every time.
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