Included free

Free SEO audit tool with a fix for every issue

Check the technical and on-page basics that decide whether search engines can find, understand and show your pages. Every issue comes with a clear, prioritised fix.

Run a free audit

What it checks

Everything the seo audit looks at

Title tag and length

Confirms a title exists and is a sensible length so it is less likely to be truncated in search results.

Meta description

Checks for a description that can be used as your search snippet and encourage clicks.

Headings and H1

Looks for a single, clear H1 and a logical heading structure that helps search engines understand the page.

Canonical tag and indexability

Detects canonical tags and noindex directives that could stop a page from appearing in search.

robots.txt and XML sitemap

Checks that robots.txt is present, links to your sitemap and that the sitemap can be fetched.

Structured data (JSON-LD)

Detects schema markup that can help search engines understand your business and content.

Open Graph and Twitter Card tags

Checks the tags that control how your page looks when shared on social platforms and messaging apps.

Image alt text, lang, charset, favicon and hreflang

Covers the smaller signals that affect accessibility, language targeting and how your site appears in results.

Broken internal links

Tests a sample of internal links on the page to catch ones that return errors.

How it works

Three steps, about a minute.

1

Enter your URL

Paste the page you want to audit; no account is needed for a single scan.
2

We check the essentials

Your page, robots.txt and sitemap are fetched and checked against common SEO best practice.
3

Apply the fixes

Each issue is explained with a prioritised fix you or your developer can act on.

What an SEO audit tool checks

An SEO audit tool reviews the parts of a page that search engines rely on to crawl, index and present it. That starts with access: whether robots.txt allows crawling, whether a sitemap is linked and whether the page carries a noindex directive or a canonical pointing elsewhere. It then moves to understanding: a descriptive title, a useful meta description, a clear H1, structured data and a language attribute. Finally, it looks at presentation and quality signals such as social sharing tags, image alt text and broken links. None of these guarantees rankings, but getting them wrong can hold back otherwise good content. MakeItFlow checks them in one pass and explains each result in plain English.

How to use your SEO audit results

Start with anything that blocks indexing, such as noindex tags, incorrect canonicals or a robots.txt rule that disallows important pages, because nothing else matters if a page cannot appear in search. Next, fix titles and meta descriptions, which directly shape how your listing looks and how often it is clicked. Then work through headings, structured data and image alt text. Broken internal links are worth fixing promptly, as they waste crawl effort and frustrate visitors. Our single-page audit covers the page you enter; if you need to check every page on your site, the site crawl on the Pro plan audits up to 100 pages and highlights internal linking and cannibalisation issues across the whole site.

Why it matters

Clear fixes, not just warnings

Every issue explains what is wrong, why it matters and how to fix it.

Catch indexing blockers early

A stray noindex tag or missing sitemap can quietly remove pages from search; the audit flags them.

One grade for the whole site

SEO makes up 25% of your overall A-F grade, so you can see how it fits with speed, security and email.

Who it is for

Small business owners

Find out whether your site covers the SEO basics without needing to learn a technical tool.

Agencies

Use the report as a quick prospect audit or a checklist before launching a client site.

Developers

Spot missing tags, canonical mistakes and broken links before they reach production.

Try the free tools

Robots.txt GeneratorFree tool AI Crawler CheckerFree tool

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FAQ

Frequently asked questions.

Still have a question?

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Yes. A single audit needs no signup, and the free plan includes 5 scans a day. Paid plans add saved sites, scheduled scans and whole-site crawls.

No. The audit focuses on technical and on-page SEO you control directly. It does not track rankings, research keywords or analyse backlinks.

The standard audit checks the page you enter, plus your robots.txt and sitemap. To audit every page, use the site crawl, available on the Pro and Agency plans.

Run one after any significant site change, such as a redesign, CMS update or new template. Scheduled re-scans on paid plans can do this daily or weekly for you.

Related features

See how your site scores, free

Speed, SEO, DNS, email (SPF/DKIM/DMARC) and security in one scan, with a prioritised fix list.