Everything on the MakeItFlow blog and in our free tool guides is written to help UK small businesses, marketers and agencies fix real website problems: speed, SEO, security, email deliverability, DNS and AI search. This page explains how that content is made.
Who writes it
Guides are produced by the MakeItFlow team — the same people who build the website audit and its checks. We write about the problems our audit finds every day, and we only describe what our tools actually do.
How we research
- Primary sources first. Facts, limits and recommendations come from the people who set them: Google Search Central, Microsoft and Bing documentation, IETF RFCs, MDN, the NCSC, the ICO and official vendor help pages (Cloudflare, Shopify, WordPress and others).
- Every post lists its sources at the end, so you can check them yourself.
- No invented numbers. If a post gives a statistic, it comes from a named, linked source or from our own published research, with the method explained.
- Our own data is labelled as ours, with the sample, date and limitations stated (for example our UK email security study).
Keeping it current
Search, email and security rules change often. We review guides when the underlying rules change — for example new Google guidance, a new browser release or new sender requirements — and show an Updated date on the post when we make a meaningful change.
Independence
We do not accept payment for coverage, and we do not sell links. Where we mention our own tools, it is because they are relevant to the problem being discussed; the advice works whichever tools you use.
Corrections
If you spot a mistake or something out of date, email hello@makeitflow.si with the page link. We correct factual errors promptly and update the post's date when we do.