Free SEO tools
Check what search engines actually see on a page and build the tags they need. These tools read your live HTML, robots.txt and sitemap, and the generators give you copy-paste code for meta tags, schema and hreflang.
22 tools · free to use
SEO tools
Image Alt Text Checker
Check alt text on any page: find missing alt tags, empty and filename alt, image links with no name, and the share of images with good alt. Export to CSV.
Open CheckerMeta Tag Checker
Check any page's title tag, meta description, canonical, robots and viewport tags, and see exactly how it could look in Google search results.
Open ToolMeta Tag Generator
Generate the HTML head tags every page needs: title, meta description, canonical, robots, Open Graph and X (Twitter) card tags, with length checks and a share preview.
Open ToolSERP Snippet Preview
Preview how your page title and meta description may look in Google on desktop and mobile. Pixel-width meters show where text is likely to be cut off.
Open CheckerOpen Graph Checker
See how any page will look when shared on Facebook, LinkedIn, WhatsApp and X. Checks og:title, og:description, og:image and Twitter Card tags.
Open CheckerSchema Markup Validator
Find and validate the schema.org JSON-LD on any page. Spot invalid JSON and missing required properties for Article, Product, FAQ, LocalBusiness and more.
Open ToolSchema Markup Generator
Create valid JSON-LD structured data for Local Business, Organization, FAQ, Article, Breadcrumb and Product pages. Fill in a form, copy the script and test it.
Open CheckerHeading Checker (H1–H6)
See any page's H1–H6 heading outline as a tree. Flags missing or multiple H1s, skipped levels, empty and overlong headings, and compares the title with the H1.
Open CheckerIndexability Checker (noindex, canonical, robots)
Can Google index this page? Checks status code, redirects, meta robots, X-Robots-Tag, canonical, robots.txt and the sitemap, then gives a clear verdict.
Open CheckerXML Sitemap Checker
Find a site's XML sitemap, count its URLs, check it is listed in robots.txt and test a sample of its URLs for errors.
Open ToolXML Sitemap Generator
Turn a list of URLs or a CSV into a valid XML sitemap. Cleans and de-duplicates URLs, adds lastmod, and splits big sites into files with a sitemap index.
Open Checkerrobots.txt Tester
Test whether a URL is allowed or blocked by robots.txt for Googlebot, Bingbot, GPTBot, ClaudeBot, PerplexityBot and other crawlers.
Open ToolRobots.txt Generator
Create a robots.txt file in seconds: block private paths, add your sitemap, use the WordPress preset, and optionally opt out of AI training crawlers.
Open CheckerHreflang Checker
Check hreflang tags online: validate language and country codes, self-reference and x-default, and confirm every alternate page links back.
Open ToolHreflang Tag Generator
Generate hreflang tags for every language and country version of a page, with x-default. Validated ISO codes, HTML link tags, XML sitemap and HTTP headers.
Open CheckerKeyword Density Checker
See the most used words and 2–3 word phrases on any page, their density, and whether your main topic appears in the title, H1 and meta description.
Open New ToolKeyword Grouping Tool
Group up to 10,000 keywords by shared terms and search intent. Upload a Search Console or Keyword Planner CSV, sum metrics per group, then export a CSV.
Open ToolUTM Builder
Build campaign URLs with utm_source, utm_medium, utm_campaign, utm_term and utm_content for Google Analytics 4. Presets for email, social, paid and QR codes.
Open CheckerBroken Link Checker
Find dead links, 404s and broken images on a page and up to 10 pages it links to. See redirects, timeouts and anchor text, then export a CSV.
Also in Website health & speed Open CheckerRedirect Checker
Test the 301 redirects on http, https, www and non-www. See every hop with its status, Location and time, plus 302s, chains, loops and a one-hop verdict.
Also in Website health & speed Open Toolhtaccess Redirect Generator
Generate Apache .htaccess rules for 301 and 302 redirects, bulk URL lists, force HTTPS, www, trailing slashes and domain moves, with loop and chain warnings.
Also in Developer Open ToolURL Slug Generator
Turn titles into clean, lowercase, hyphenated URL slugs. Removes accents, symbols and optional stop words, limits length and converts whole lists at once.
Also in Writing & text OpenFree website audit
See how your site scores, free
Speed, SEO, DNS, email (SPF/DKIM/DMARC) and security in one scan, with a prioritised fix list.