18 features
One audit for everything that decides whether you rank, convert and reach the inbox.
Speed, SEO, security, email, DNS, AI search and accessibility in a single scan, plus the monitoring, reporting and agency tools to act on it.
Run a free auditIncluded in every scan, free.
Audit checks
Website Speed Test
Lighthouse score, Core Web Vitals and ranked speed fixes Learn more
SEO Audit
Titles, meta, headings, indexability, sitemaps and schema Learn more
Search Console Dashboard
Real Google & Bing clicks, free rank tracker and weekly email Learn more
Website Security Scan
SSL, security headers, cookies and exposed file checks Learn more
Email Deliverability Check
MX, SPF, DKIM, DMARC, MTA-STS and BIMI with ready DNS fixes Learn more
DNS Health Check
Nameservers, SOA, CAA, MX, TXT records and DNSSEC validation Learn more
AI Search Readiness
Check access for Google AI, Copilot, ChatGPT and Perplexity bots Learn more
Accessibility Check
Automated Lighthouse checks for contrast, alt text, labels and ARIA Learn more
Technology Detection
See the CMS, frameworks and analytics tools behind any website Learn moreMonitoring, deeper analysis and client-facing tools.
Plans and agency tools
Keyword Opportunities
Striking-distance, low-CTR, rising and question keywords from your own data Learn more
Backlink Checker
Which sites link to you, to which pages, with anchor text Learn more
Site Crawl
Crawl up to 500 pages for links, clusters and cannibalisation Learn more
Website Monitoring
Scheduled re-scans, score emails and 5-minute uptime alerts Learn more
Competitor Comparison
Audit your site against a competitor across every category Learn more
White-Label Reports
PDF reports with your logo, name and colour, and shareable links Learn more
Bulk Website Audit
Audit up to 100 URLs at once by pasting a list or uploading CSV Learn more
Website Audit API
Queue scans and read results via REST API with signed webhooks Learn more
Audit Lead Widget
Embed a branded audit tool on your site and capture leads Learn moreHow it compares
Make It Flow next to the tools you already know
We are not trying to be everything. Here is what each tool is best at, where Make It Flow fits, and when a bigger platform is the better choice.
| Tool | Best known for | Where Make It Flow fits |
|---|---|---|
| Semrush | Large keyword and competitor databases, site audits, rank tracking and marketing toolkits. | One audit that also covers email deliverability (SPF, DKIM, DMARC), DNS, security headers and AI search readiness, with copy-paste fixes. Keyword data comes from your own Search Console, so it is exact for your site but does not include competitor keyword databases. |
| Ahrefs | A web-wide backlink index, keyword research and content tools. | A backlink checker for your own verified sites using Bing's link index, plus a free rank tracker and keyword opportunities from Google Search Console. For competitor backlink research, a link database like Ahrefs is the right tool. |
| Screaming Frog SEO Spider | A desktop crawler for deep technical crawls of large sites. | A browser-based site crawl (up to 500 pages) with internal link suggestions, topic clusters and cannibalisation checks, nothing to install. For crawls of many thousands of URLs, a desktop crawler is better suited. |
| Google PageSpeed Insights | Core Web Vitals and lab performance for one page. | The same Core Web Vitals data inside a full audit, alongside SEO, security and email checks, with scheduled re-scans and score history. |
Product names belong to their owners. Descriptions reflect publicly available information and may change; check each vendor's site for current features.
Free website audit
See how your site scores, free
Speed, SEO, DNS, email (SPF/DKIM/DMARC) and security in one scan, with a prioritised fix list.