Embeddable SEO audit widget for agency lead generation
Add a website audit tool to your own site. Visitors get an instant report in your branding, and you get their details as a qualified lead.
What it checks
Everything the audit lead widget looks at
Embeddable widget
Add the audit form to your agency website with a short embed code.
URL and email capture
Visitors enter their website address and email to receive their audit.
Branded report and PDF
Visitors receive a report and PDF in your agency's branding.
Lead notifications
You receive an email notification each time a new lead comes in.
Leads dashboard and CSV export
Review leads in your dashboard and export them as CSV for your CRM.
Domain restriction
The widget only works on your own domains, so others cannot reuse it on their sites.
Daily scan cap
A daily limit on widget scans keeps usage predictable and protects against abuse.
How it works
Three steps, about a minute.
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1
Set up your branding and domains
Add your branding and the domains where the widget will run.
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2
Embed the widget
Paste the embed code into a page on your website.
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3
Follow up on leads
Get notified of each lead, review the audit and get in touch.
How an SEO audit widget generates leads
A free website audit is one of the most effective lead magnets for an agency, because it delivers immediate, personalised value. The MakeItFlow audit widget lets you embed that experience on your own website. A visitor enters their website address and email, and receives an audit report and PDF in your agency's branding. You receive the lead straight away by email, and it is stored in your dashboard for review and CSV export. Because each lead comes with a full audit, you can open the conversation with specific observations about their site rather than a generic sales message, which tends to lead to better replies.
Control and ownership with the audit widget
The widget is designed for agencies to use on their own websites. It only works on domains you have added to your account, so nobody can copy the embed code and use your allowance on another site. A daily scan cap keeps usage predictable and limits the effect of any misuse. Leads collected through the widget belong to your agency; we do not contact them or use them for our own marketing. The audit widget is part of the Agency plan, alongside bulk audits, and uses the same branding settings so the experience is consistent from the widget to the PDF.
Why it matters
Leads with context
Each lead arrives with a full audit, so your first conversation can be specific.
Your brand throughout
Visitors see your branding on the report and PDF, not ours.
Your leads, not ours
Leads captured through the widget belong to your agency.
Who it is for
Digital agencies
Turn website visitors into prospects with a useful free tool.
Freelance web and SEO consultants
Offer instant value on your site and start better sales conversations.
Web hosts and IT providers
Give visitors a reason to get in touch and show expertise upfront.
The audit lead widget is part of the Agency plan. See pricing for details.
Your agency does. Leads captured through the widget belong to you, and you can export them as CSV at any time.
The widget works only on domains added to your account, and it is intended for your own agency websites.
Yes. A daily scan cap applies to keep usage predictable and protect against abuse.
Free website audit
See how your site scores, free
Speed, SEO, DNS, email (SPF/DKIM/DMARC) and security in one scan, with a prioritised fix list.