White label SEO audit reports in your own branding
Run a white label website audit for any client or prospect and download it as a PDF that carries your company name, logo and colour, with no mention of MakeItFlow.
What it checks
Everything the white-label reports looks at
Your company name and website
The PDF header and footer show your agency name, and the footer reads "Prepared by" your company with your website address.
Your logo
Upload your logo once (PNG, JPG or WebP up to 1 MB) and it appears on the cover of every white-label report.
Your brand colour
Your chosen accent colour is used for the header rule, section accents and highlights, so reports match the rest of your client materials.
No MakeItFlow credit
White-label reports carry no MakeItFlow branding or credit.
Full audit content
Each report includes the complete audit, with prioritised fixes for every issue.
Shareable report links
Send a link to the online report alongside the PDF. White-label branding is applied to the PDF.
How it works
Three steps, about a minute.
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1
Add your branding
Set your company name, logo and brand colour in your account.
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2
Run an audit
Audit a client or prospect website as normal.
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3
Send the report
Download the branded PDF or share the report link.
What is in a white label SEO audit report
A white label SEO audit report from MakeItFlow is the full website audit in your branding, not a cut-down summary. The cover shows your logo and company name, the overall score out of 100 and A-F grade, a score for each category and the three most serious findings. Inside, "What we found" sets out the headline numbers and where the score is being lost, followed by a score-by-category table and a performance section with Lighthouse scores and Core Web Vitals. The priority action plan lists every issue in order of impact with the fix for each, including the exact DNS record or header to publish where one applies. The final section covers every check in full across performance, SEO, security, email authentication and DNS, plus the technology detected on the site. When the person downloading the PDF has the site in their own Google Search Console, a search performance section is added too.
Who white label website audits are for
White label website audits are built for anyone who reports on websites to someone else. Digital agencies use them as a prospecting tool, sending a branded audit of a prospect's site before the first call, and as a baseline when onboarding a new client, so later improvements can be shown against a starting grade. Freelance SEO consultants and web designers use them to look established without spending hours on design: the report already explains each issue in plain English with an A-F grade that non-technical clients understand. Web hosts and IT providers use them to offer website health reports to customers under their own name. With the Pro or Agency plan, the PDF shows your company name, logo and brand colour and carries no MakeItFlow credit.
How branding works on white label SEO reports
You set up branding once under Branding in your account: a company name, an optional website address, an accent colour as a hex value and a logo. The company name is the switch. Once it is filled in on a Pro or Agency account, every PDF you generate swaps our identity for yours: your name appears in the header (for example "YOUR AGENCY · WEBSITE AUDIT"), your logo sits on the cover, your colour replaces ours throughout, the footer reads "Prepared by" your company and website, and the MakeItFlow credit is removed. Leave the name empty and reports keep the default branding, so you never send a PDF with a blank header. Changes apply to the next PDF you generate, so you can update a logo or colour at any time. The embeddable audit lead widget on the Agency plan uses the same branding.
Standard PDFs versus white label SEO reports
All paid plans can download audit reports as PDFs. On Starter, these are standard reports carrying MakeItFlow branding, which works well for your own sites or internal use. White-label branding is included in the Pro and Agency plans, which are designed for businesses reporting to clients. Agency adds bulk audits for up to 100 URLs at a time and the embeddable audit lead widget, which uses the same branding so visitors to your site get a report that looks like it came from you. Together, these let an agency run audits at scale and send professional, consistently branded reports without extra design work.
Why it matters
Strengthen your brand
Every report reinforces your agency, not a third-party tool.
Save reporting time
A ready-made audit with clear fixes replaces hours of manual write-ups.
Clear for clients
Plain-English explanations and an A-F grade make reports easy for non-technical clients to follow.
Who it is for
Digital agencies
Deliver branded audits for clients and prospects at scale.
Freelance consultants
Look established with professional reports in your own branding.
Web hosts and IT providers
Offer website health reports to customers under your brand.
Learn more
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White Label SEO Reports: What to Include and How to Use ThemSEO · 9 min read
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Agency Client Reporting Workflow: From Data Pull to Sent ReportAutomation · 10 min read
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Website Audits for Agencies: Win, Onboard and Keep ClientsGuides · 8 min read
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SEO Audit Checklist 2026: Technical and On-Page StepsSEO · 3 min read
White-label branding is included in the Pro and Agency plans. Starter includes standard PDF reports. See pricing for details.
No. White-label reports carry your branding and no MakeItFlow credit.
Yes. Every report has a shareable link you can send to clients. The link opens the online report, while white-label branding is applied to the PDF, so send the PDF when you want clients to see only your brand.
The complete audit: overall score and grade, category scores, Core Web Vitals and Lighthouse results, a priority action plan with a fix for every issue, and every check in full across performance, SEO, security, email and DNS.
Yes. Update your name, logo or colour in your account settings and new reports will use the new branding.
Free website audit
See how your site scores, free
Speed, SEO, DNS, email (SPF/DKIM/DMARC) and security in one scan, with a prioritised fix list.