Backlink checker for your own website
See which of your pages other websites link to, how many links each one has, and the exact pages and anchor text linking in, straight from Bing's link index. Available on Pro and Agency plans.
What it checks
Everything the backlink checker looks at
Links per page
Every page on your site that has inbound links, with the number of links Bing has found pointing to it.
Linking pages
Open any page to list the external pages that link to it.
Anchor text
The clickable text used in each link, so you can see how other sites describe you.
Pages without links
Compare the list with your important pages to see which ones nobody links to yet.
CSV export
Download the link counts or the linking pages for a page to audit, share or keep a record.
Data from a real search engine
Links come from Bing Webmaster Tools, which reports the links Bing's own crawler has found to your verified site.
How it works
Three steps, about a minute.
-
1
Connect Bing Webmaster Tools
Add your free Bing Webmaster API key and pick your verified site. Bing can import your sites from Google Search Console in a few clicks.
-
2
Open Backlinks
We load the pages with links and the number of links each one has.
-
3
Dig into any page
See the linking pages and anchors, export them, and plan outreach or internal links.
Why backlinks still matter
Links from other websites remain one of the signals search engines use to judge which pages deserve attention, and they send visitors directly. Not all links are equal: one relevant link from a respected site in your field is worth more than many from unrelated directories. Knowing which of your pages earn links tells you what kind of content people find worth referencing, and which important pages are missing out. Use the strongest linked pages as a hub, linking from them to the services or products you most want to rank, and fix or redirect any linked page that now returns an error so the value is not lost.
How this compares with Ahrefs, Semrush and Majestic
Large SEO platforms run their own crawlers to build link indexes of the whole web, so they can show links to any site, including competitors, with metrics such as domain rating and history over time. Our Backlink Checker is narrower: it shows the links Bing has found to your own verified sites. That keeps it free of extra data costs and accurate for what Bing knows, but it will not list a competitor's backlinks, and different link indexes always find different links. For competitor link research, a dedicated link database is the right tool. For keeping an eye on your own links as part of regular audits, this covers the essentials.
Why it matters
First-party data, no extra subscription
The links come from Bing, for sites you have verified, so there is no separate link-data subscription behind them.
Find your strongest pages
Pages that earn links pass authority on. Link from them to the pages you want to rank.
Spot problems early
Unexpected anchors or a burst of links from unrelated sites are easier to catch when you check regularly.
Who it is for
Small business owners
See which local sites, directories and partners link to you, and which pages they chose.
SEO and content teams
Find the content that earns links naturally and make more of it.
Agencies
Give clients a clear, exportable view of their links without paying for another data subscription.
Pro and Agency. Connecting Bing Webmaster Tools for search data is available on every plan.
No. Bing only shares link data for sites you have verified in Bing Webmaster Tools.
Each search engine finds links at its own pace, and Bing may not have crawled or counted every linking page yet. Every link index, paid or free, misses some links.
We cache Bing's results for 12 hours to stay within its limits. Use the refresh button after that to load the latest data.
Yes. Bing Webmaster Tools is free, and you can import verified sites from Google Search Console instead of verifying again.
No. Those are proprietary metrics from paid platforms. We show the links themselves, which is what you need to judge relevance.
Related features
Free website audit
See how your site scores, free
Speed, SEO, DNS, email (SPF/DKIM/DMARC) and security in one scan, with a prioritised fix list.