Keyword research from your own Google Search Console data
Turn thousands of Search Console rows into five short lists of keywords worth acting on this week: the ones close to page one, the titles losing clicks, the queries gaining and losing ground, and the questions people ask. Available from the Starter plan.
What it checks
Everything the keyword opportunities looks at
Striking-distance keywords
Queries where you already rank around positions 8 to 20 with real impressions, so better content and internal links can lift them onto page one.
Low-CTR keywords
Queries where your click-through rate is well below what your own site normally earns at that position, a sign the title or meta description needs rewriting.
Rising keywords
Queries gaining clicks or impressions against the previous period, so you can strengthen the page while demand grows.
Falling keywords
Queries losing clicks or position, so you can spot a competitor, a technical problem or outdated content early.
Question keywords
Who, what, why and how queries people use to find you: ready-made headings for FAQ sections and new articles.
The page that ranks
Every keyword shows which of your pages Google shows for it, so you know exactly what to edit.
Benchmarks from your own site
Expected click-through rates are worked out from your own data by position, not from an industry average that may not fit your niche.
CSV export
Download any list to plan content, brief writers or share with a client.
How it works
Three steps, about a minute.
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1
Connect Search Console
Grant read-only access to Google Search Console and pick your site. It takes a minute.
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2
Open Keyword Opportunities
We read up to several thousand query and page rows and sort them into the five lists.
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3
Work through the lists
Improve the striking-distance pages, rewrite weak titles and answer the question keywords, then track the effect in your dashboard.
Keyword research that starts with what you already rank for
Classic keyword research starts with a seed word and a database of estimated search volumes, then hunts for terms you might be able to rank for one day. That is useful for planning a brand-new site, but for an established site the fastest growth usually comes from keywords you already rank for, just not well enough. Google Search Console records every query where your pages appeared, with impressions, clicks and average position. Keyword Opportunities reads that data and pulls out the queries where a modest change is most likely to pay off. Because the numbers are Google's own, there is no guessing about whether a keyword has demand: if it is on the list, people searched for it and saw your site.
What this does not replace
Search Console only knows about searches where your site was shown, so this is not a tool for discovering topics you have never covered or for seeing a competitor's keywords. Paid platforms such as Semrush and Ahrefs build large keyword databases for that, and they are worth considering if competitor keyword research is central to your work. Many sites get more value from acting on their own data first. Pair Keyword Opportunities with our Competitor Comparison audit to see where a rival's pages are technically stronger, and with the free rank tracker to watch your positions move after each change.
Why it matters
Real demand, not estimates
Third-party keyword tools estimate search volume from panels and models. These keywords come from Google's own record of searches where your site already appeared.
Keywords you can actually win
Moving a page from position 12 to position 6 is far easier than ranking a brand-new page for a keyword you have never appeared for.
Fixes, not just a list
Each list says what to do with it: expand the page, rewrite the title, add an FAQ or investigate a drop.
Who it is for
Small business owners
See which searches already bring you close to customers and which page to improve first, without learning Search Console.
Content marketers
Build a content plan from question keywords and striking-distance queries that already have proven demand.
Agencies
Show each client a short, evidence-based list of quick wins and export it for the monthly report.
Try the free tools
Learn more
Starter, Pro and Agency. The Search Console dashboard and the free rank tracker remain free on every plan.
We show impressions, which is how often your site was actually shown in Google for that query. It is a more honest number for your site than a modelled monthly volume, but it only covers searches where you appeared.
No. Search Console only shares data for sites you have verified. Use our Competitor Comparison audit to compare technical and on-page strength instead.
Google makes Search Console data available with a delay of about two to three days, so the lists cover the latest complete days.
No. Access is read-only and your Search Console data is only shown inside your own account.
Up to 5,000 query and page rows per period, which covers most small and mid-sized sites in full. Each list shows the top 50.
Free website audit
See how your site scores, free
Speed, SEO, DNS, email (SPF/DKIM/DMARC) and security in one scan, with a prioritised fix list.