Google Review Link Generator

A Google review link generator turns your business's Place ID into a link that opens the Google review box straight away, so customers do not have to search for you, find your listing and hunt for the Write a review button. Paste your Place ID, a Google Maps address that contains one, or the short g.page review link from your Business Profile, and this free tool builds the direct link for you. You can copy it, test it, download it as a QR code in PNG or SVG, print a "Leave us a review" card or table tent, and copy ready-made text message, email and WhatsApp requests. Everything runs in your browser, and the guide below shows how to find your Place ID for free and how to ask for reviews without breaking Google's rules.

How to use the Google review link generator

1. 1 Find your Place ID or review linkOpen Google's free Place ID Finder, search for your business and copy the ID that starts with ChIJ. Or open your Business Profile, choose Ask for reviews and copy the short link Google gives you.
2. 2 Paste it into the toolPaste the Place ID, a full Google Maps address that contains it, or the g.page link. The tool works out which one you pasted and builds the right link.
3. 3 Test the linkClick Test the link. On a phone or computer signed in to a Google account, the review box for your business should open. If the wrong business appears, check the ID.
4. 4 Make a QR code and printAdd your business name and a short message, pick a card or a table tent, then print it or download the QR code as PNG or SVG for your own designs.
5. 5 Send review requestsCopy the SMS, email or WhatsApp template, replace [Name] and send it to every customer after a visit or job, not just the ones you expect to be happy.

What a direct Google review link does

Most customers are willing to leave a review if it is easy, and most give up if it is not. Without a direct link, a customer has to open Google, search for your business, pick the right listing from the results, scroll to the reviews and find the button. On a phone that is several taps and a chance to land on a competitor with a similar name. A direct review link skips all of that and opens the star rating and text box for your business in one step.

The link this tool builds uses the format https://search.google.com/local/writereview?placeid= followed by your Place ID. It has been in wide use for years and still works at the time of writing, but Google does not promise to keep any URL format forever. That is why the tool also accepts the short g.page link from your Business Profile. That link is generated by Google itself for exactly this purpose, so if you have access to your profile it is the most future-proof choice. Whichever you use, test it every few months, and again before reprinting cards.

A direct link does not change how reviews work. The customer still needs a Google account and must be signed in to post, the review still appears publicly under their name, and Google still runs its usual spam checks. The link removes friction; it does not bypass anything.

How to find your Place ID for free

A Place ID is a text identifier that Google uses for a single place in its database, such as a shop, clinic or office. Most business Place IDs start with ChIJ and run to around 27 characters, though longer IDs and other prefixes exist. Finding yours costs nothing and does not need an API key.

The simplest route is the Place ID Finder, a public example page in the Google Maps Platform documentation. Open it, type your business name and town into the search box on the map, and choose your business from the suggestions. A small panel appears on the map with the name, the Place ID and the address. Copy the Place ID exactly, without spaces, and paste it into this tool. If your business does not appear, it may not have a public listing yet, or it may be listed under a slightly different name or as a service-area business without a visible address, so try the name on its own.

You can also paste a full Google Maps address from your browser bar. Some Maps links contain the Place ID, either as a place_id parameter or inside the long data section, and the tool will pull it out. Many Maps links only contain coordinates and a name, though, and shortened share links such as maps.app.goo.gl hide everything behind a redirect that a browser tool cannot follow. In those cases, use the Place ID Finder instead.

Using the official link from your Business Profile

If you manage your business on Google, Google will give you a review link directly. Sign in with the account that manages the profile, then search for your business name on Google or open the Google Maps app and go to your business. In the profile tools, look for an option called Ask for reviews or Get more reviews. Google shows a short link, usually starting with g.page/r/, along with buttons to copy or share it. The exact menu names move around from time to time, so if you do not see them, check Google's Business Profile help pages for the current steps.

Paste that short link into this tool and it will tidy it into the standard review form, then make the QR code, printable card and message templates from it. Because the link comes from Google, it is the safest option if the writereview format ever stops working. The tool also understands a CID, the numeric customer ID found in some older Maps links. A CID opens your Maps listing rather than the review form itself, so the customer has one or two extra taps. Use a Place ID or a g.page link when you can.

Asking for reviews within Google's rules

Google's policies for user-contributed content set clear limits on how businesses may ask for reviews, and breaking them can lead to reviews being removed or restrictions being placed on a profile. Consumer protection laws in many countries, including the US Federal Trade Commission's rule on fake reviews and testimonials, also cover some of the same ground. The templates in this tool are written to stay inside these lines. Keep them that way when you edit them.

• No incentives. Do not offer discounts, gifts, free items, prize draws or money in exchange for a review, even if you say any review is fine, positive or negative.
• No review gating. Do not ask customers how happy they are first and then send only the satisfied ones to Google while steering unhappy ones to a private form. Send the same link to everyone.
• Do not ask only happy customers. Selectively soliciting positive reviews is against Google's policy. Ask every customer, or a consistent group such as everyone who completed a job this week.
• No fake or staff reviews. Owners, employees and family members should not review the business, and you should never write reviews for customers or post on their behalf.
• Ask for honesty, not stars. Phrases such as "share your honest experience" are fine. Asking for a five-star review, or suggesting what to write, is not.

Printing review cards and table tents

A printed QR code works well wherever customers wait or pay: on a counter, a reception desk, a restaurant table, a hotel room, in a treatment room, or tucked into a receipt or invoice envelope. The card layout prints one panel about 4.5 by 6.25 inches with a dashed cutting line, which suits a counter stand or a frame. The table tent prints two copies, one upside down, so you can fold the sheet in half and stand it on a table where it reads from both sides.

For reliable scanning, keep the code dark on a white or very light background, leave the white border around it, and print at actual size rather than letting the printer shrink the page. A code around two inches across or larger is comfortable to scan from arm's length. Thicker paper or card stock lasts longer on a busy counter, and a clear stand protects it from spills. Always scan a test print with at least one iPhone and one Android phone before you print a batch.

Need the code in your own design? Download the PNG for documents, social posts and email signatures, or the SVG for print shops and design software, because SVG stays sharp at any size. The QR code is static: the link is stored in the image itself, so it never expires and there is no tracking service in between.

When and how to send review requests

Timing matters more than wording. Ask soon after the experience, while it is fresh: the same day for a restaurant meal or a salon appointment, at the end of a job for a trade, or shortly after checkout for a hotel. A request weeks later is easy to forget. One polite request, plus at most one gentle reminder, is usually plenty. Repeated messages annoy people and can count as spam.

Text messages and WhatsApp are quick and personal, but rules on business messaging vary between countries and sometimes between states. In many places you need the customer's consent to contact them by text, and you should identify your business and honor requests to stop. Email requests should come from a real address that you monitor, so customers can reply if something went wrong. The email template invites that, which is a fair way to hear about problems without filtering who gets the review link.

Finally, read and reply to the reviews you receive, good and bad. A short, polite, specific reply shows future customers that you listen. Never argue in public, and never share private details about a customer in a reply.

Limitations and privacy

This tool runs entirely in your browser. Your Place ID, business name and messages are not sent to our server. Because it does not contact Google, it cannot confirm that a Place ID belongs to your business or that it is still current; Google notes that Place IDs can change over time. That is what the Test the link button is for. If the review box opens for a different place, or shows an error, get a fresh Place ID from the Place ID Finder or use the link from your Business Profile instead.

Examples you can copy

Place ID:
ChIJN1t_tDeuEmsRUsoyG83frY4

Review link:
https://search.google.com/local/writereview?placeid=ChIJN1t_tDeuEmsRUsoyG83frY4

ChIJN1t_tDeuEmsRUsoyG83frY4                      (Place ID)
https://www.google.com/maps/place/?q=place_id:ChIJ...  (Maps URL with Place ID)
https://g.page/r/CabcDEF123xyz/review              (Business Profile link)
https://maps.google.com/?cid=1234567890123456789   (CID, opens the listing)

"Thanks for coming in today. If you have a moment, we'd really
appreciate an honest review on Google. There's a QR code on the
counter, or I can text you the link."

Common mistakes to avoid

Frequently asked questions