A free Moz alternative for auditing and fixing your own website

Moz is known for Domain Authority and its link and keyword research tools. If your goal is to find out what is wrong with your own site and fix it, Make It Flow does that for free, with your own Google Search Console and Bing data instead of estimates.

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What Moz is

Moz Pro is a paid SEO suite with keyword research, rank tracking, site crawls, a link index and the Domain Authority score. Moz also offers free tools such as the MozBar browser extension and limited free searches in Link Explorer and Keyword Explorer.

Make It Flow vs Moz, feature by feature

On-page SEO audit

Make It Flow Free, with plain-English fixes

Moz Site crawl on paid plans

Keywords you already rank for

Make It Flow From your own Search Console, free

Moz Estimated from its database

Keyword opportunities

Make It Flow Striking-distance, low-CTR and question lists (Starter)

Moz Keyword research for any topic

Authority score

Make It Flow No third-party score; real links from Bing (Pro)

Moz Domain Authority and Page Authority

Whole-site crawl

Make It Flow Internal links, clusters and cannibalisation (Pro)

Moz Yes

Local SEO checks

Make It Flow Free NAP consistency and local schema tools

Moz Separate Moz Local product

Email deliverability (SPF, DKIM, DMARC)

Make It Flow Free checkers and generators

Moz No

Security headers and SSL

Make It Flow Free checks

Moz No

AI search readiness

Make It Flow AI crawler, llms.txt and AI visibility checks, free

Moz Limited

What you need	Make It Flow	Moz
On-page SEO audit	Free, with plain-English fixes	Site crawl on paid plans
Keywords you already rank for	From your own Search Console, free	Estimated from its database
Keyword opportunities	Striking-distance, low-CTR and question lists (Starter)	Keyword research for any topic
Authority score	No third-party score; real links from Bing (Pro)	Domain Authority and Page Authority
Whole-site crawl	Internal links, clusters and cannibalisation (Pro)	Yes
Local SEO checks	Free NAP consistency and local schema tools	Separate Moz Local product
Email deliverability (SPF, DKIM, DMARC)	Free checkers and generators	No
Security headers and SSL	Free checks	No
AI search readiness	AI crawler, llms.txt and AI visibility checks, free	Limited

Based on each product's public website at the time of writing. Features and plans change, so check Moz's own site for current details.

Choose Moz if

You report on Domain Authority to clients or use it to judge link prospects.
You need keyword research with volumes and difficulty for topics you do not rank for yet.
You want a large link index for researching other sites.

Choose Make It Flow if

You want one free audit that covers SEO, speed, security, DNS and email.
You prefer real numbers from your own Google and Bing accounts over third-party scores.
You want branded client reports without a per-seat subscription.

Using both

Some teams keep Moz for link research and Domain Authority reporting, and use Make It Flow for free day-to-day checks of their own sites and for client audits.

Questions

Does Make It Flow have a Domain Authority score?

No. Domain Authority is a Moz metric, not something Google uses. Make It Flow shows the real links to your pages from Bing's index and your own Search Console data.

Is Make It Flow free?

The audit, the Search Console dashboard and the 148 website tools are free with a free account. Keyword opportunities, monitoring, backlinks and site crawls are on paid plans.

Can I still use the MozBar?

Yes. Browser extensions work side by side. Make It Flow also has its own free Chrome extension for quick checks of the page you are on.

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Moz is a trademark of its owner. Make It Flow is not affiliated with or endorsed by Moz.